Retail brand · AI programme
From scattered data and manual work to one joined-up system.
Client not named. Led from my day job as associate director: the developer team, the client relationship and the proposals.
Before
Staff lost hours on manual reports and data entry. Data was scattered, so nobody could see what was selling or why. Marketing and content couldn't keep up across channels, and customer service was overloaded as a result.
What my team built, in one large programme
- An AI tool that writes product descriptions and marketing content
- A dashboard that brings all their data into one place, with AI explaining what's selling and why
- Automations that took over manual reports and data entry
- An AI assistant that staff can ask about the business in plain English
After
The client was happy and the work continued and grew.